Shincha

Shincha FAQ's

What's The Difference Between Shincha and Sencha?


Understanding the difference between shincha and sencha can be confusing. To clarify, all shincha is a type of sencha, but not all sencha is shincha. Here's the key distinction:

Sencha green tea is typically harvested multiple times each year, with the first harvest generally recognized as the highest quality. Most of this initial harvest is stored in a cold environment, allowing it to be distributed fresh throughout the year as it is taken out of storage and repackaged.

However, a specific portion of this first harvest is immediately sold and not stored—this is what is known as shincha. Shincha is prized for its freshness and is available only once a year, directly after harvest.


Is shincha better than regular first harvest sencha?


The question of whether shincha is better than first harvest sencha doesn't have a straightforward answer. While shincha is undoubtedly the freshest form of green tea available, since it is sold immediately after harvesting without undergoing cold storage, this doesn't necessarily make it superior. The cold storage process can alter the characteristics of the tea, sometimes enhancing and sometimes diminishing its qualities depending on personal taste preferences.

Shincha tends to have a bolder flavor compared to regular first harvest sencha, which often becomes milder after the storage period. While we cannot definitively say that one is better than the other, it is clear that many customers eagerly await shincha arrival each year, seeking the unparalleled freshness it offers.

(FAQs continued at bottom of page below the products)


 2024 Shincha Releases:

Note: Every green tea located under this category is considered shincha at this time even if it doesn't specifically say the word shincha, or only has the word sencha in its title.  This will remain the case until around the middle or end of June. The following teas have been released this year so far in the shincha form.

If you would like to be notified when a shincha comes into stock, navigate to the product and enter your email address into the "notify me when back in stock" area.

April 26, 2024 - Sae Midori Shincha

May 2, 2024 - Shizuoka Shincha Mio

May 6, 2024 - Shizuoka Shincha Haruna

May 8, 2024 - Shizuoka Yutaka Midori Shincha Madoka

May 8, 2024 - Organic Sae Midori (Medium Steamed)

May 9, 2024 - Organic Sae Asamushi Shincha (Light Steamed)

May 10, 2024 - Organic Chiran Shincha

May 11, 2024 - Tsuen Shincha Kirameki

May 14, 2024 - Organic Kabusecha Kurasawa

May 14, 2024 - Organic Kirishima Sencha (Medium Steamed)

May 14, 2024 - Organic Sakimidori (Medium Steamed)

May 16, 2024 - Tsuen Shincha "Aoi" (Light Steamed)




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    • Shincha!

        Uji Shincha Kirameki

        Erleben Sie die seltene Freude des Uji Shincha Kirameki, exklusiv angeboten vom historischen Tsuen Tea Shop, Japans ältestem Teehändler, der seit über 860 Jahren entlang des malerischen Uji-Flusses ansässig ist. Dieser außergewöhnliche Tee ist ein einmaliges Phänomen während der Shincha-Saison, und sobald er ausverkauft ist, wird er erst mit der nächsten Ernte wieder verfügbar sein. Während Tsuen Tea nach der Shincha-Saison die Ujibashi San no Ma-Mischung anbietet, besitzt der Kirameki einen besonderen Charme, der ihn einzigartig begehrenswert macht.

        Sorgfältig hergestellt aus den besten, zu 100 % in Uji angebauten Yabukita-Blättern, die während des ersten Pflückens geerntet wurden, verzaubert dieser Asamushi (leicht gedämpfte) Sencha mit seinem lebendigen, grasigen Aroma und raffinierten Geschmack. Kirameki verkörpert das Beste des japanischen Grüntees und bietet einen flüchtigen Hauch der frischen Vitalität des Frühlings.

        Verpassen Sie nicht die Gelegenheit, dieses limitierte Getränk zu genießen. Sichern Sie sich heute noch Ihr 100-Gramm-Paket und tauchen Sie in die exquisiten Freuden der Shincha-Saison mit Uji Shincha Kirameki ein.

        4.6
        Score: 4.6 (votes: 7)
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            Uji Sencha Aoi

            We are delighted to offer the exquisite Uji Sencha "Aoi" from Tsuen Tea, the most historic teashop in Japan. Celebrated for its premium quality, this sencha is made from the finest first-harvest yabukita leaves, ranking just behind the renowned San no Ma in Tsuen's esteemed lineup. Lightly steamed to preserve its vibrant, grassy aroma, "Aoi" captures the refreshing spirit of spring in each cup.

            Sourced from the picturesque banks of the Uji River, "Aoi" is a testament to the art of Japanese green tea craftsmanship. Every sip delivers a refined taste, steeped in tradition and superior quality, essential for any tea enthusiast’s collection.

            Packaged in 100-gram portions, Uji Sencha "Aoi" invites you to partake in one of the finest tea experiences Japan has to offer. Embrace the opportunity to indulge in this exceptional sencha and elevate your tea-drinking ritual.

            4.9
            Score: 4.9 (votes: 18)
            Reviews: 15
            • ¥2,900 JPY
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            • Expected on May 18, 2024
            • Shincha!

                Yutaka Midori Shincha

                We take pride in being pioneers, as we were among the first online tea shops to introduce the exquisite Yutaka Midori sencha to tea enthusiasts globally. This cherished shincha, sourced from the verdant expanses of Kagoshima prefecture at Japan's southernmost point, has captivated tea lovers and remained a top favorite.

                Yutaka Midori is celebrated for its exceptional green tea characteristics. We encourage you to experience this sencha and see how it stands out against others available online. You'll be struck by its deep emerald hue, enchanting aroma, and superior flavor. This tea is not just a beverage; it's a journey into the heart of Japanese tea culture.

                Don't miss the chance to savor one of our most adored green teas. Order your 100-gram package today and discover why Yutaka Midori continues to impress and delight tea lovers worldwide.

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                    Sae Midori Sencha

                    Currently this product is in "shincha" form and is exactly the same product as our Sae Midori shincha.

                    Discover the allure of Kagoshima Sae Midori sencha, a premium first-harvest green tea originating from the lush, southern regions of Japan. At O-Cha.com, we take pride in being pioneers, introducing this exceptional sencha to the global market. Since its debut, Sae Midori has enchanted tea enthusiasts with its exquisite qualities.

                    This remarkable tea is cultivated from a blend of Yabukita and Asa-Tsuyu tea plants, a combination first registered in 1990. Thriving in the warm and frost-free climate of Southern Kagoshima, Sae Midori produces leaves that are a vibrant emerald green, releasing a sweet, grassy aroma that captivates the senses. It stands out both visually and aromatically, making it a prized addition to any tea lover's collection.

                    Brewing Sae Midori is an enjoyable experience, especially when using a teapot designed for fukamushi-cha, which is ideal for its fine, dust-like leaves. This brewing method brings out the best of its deep-steamed attributes, enhancing the overall tea experience.

                    Invite the exquisite flavors of Kagoshima Sae Midori into your home with our 100-gram packages. We are confident this sencha will quickly become a beloved staple in your tea routine.

                    4.8
                    Score: 4.8 (votes: 29)
                    Reviews: 26
                    • ¥2,600 JPY
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                        Shizuoka Sencha Mio

                        A few years back, we stumbled upon a real treasure and immediately knew we had to have it—this incredibly delicious sencha green tea. It is crafted from the tender young buds that haven't quite reached full maturity, which gives it a unique gentle sweetness and a taste that lingers beautifully after each sip. This tea, our 100% Yabukita "Mio", comes from the first flush of spring leaves, right from the Sakabe District of the Makinohara Plateau—Japan's top spot for tea thanks to its superior soil and climate.

                        What sets Sencha "Mio" apart is its medium steaming process, which imparts a subtle sweetness that is distinctly pleasant. It's a flavor that stays with you, perfectly balancing sweetness with a light astringency that keeps it interesting cup after cup. This Yabukita variety captures the essence of those still-maturing young buds, known as miru-me, blending their charm with an exquisite softness that makes it one of the finest green teas you can find in Shizuoka.

                        Mio's sibling green tea, Haruna, also grown in the same district, is harvested just a day or two later. This slight delay allows the leaves to develop a bit more, deepening the flavor but reducing that characteristic softness just a tad.

                        Mio is wonderfully easy to brew, though we do recommend using a teapot designed for fukuamushi-cha to get the best results. Just remember not to use water that's too hot, or steep it too long, or use too much leaf.

                        Here's a little tip for brewing: cool your water to about 70 degrees Celsius (160 F) and watch carefully as the tea leaves unfurl to their full extent.

                        Like all our loose-leaf green teas, Mio is freshly packaged in nitrogen-filled bags to ensure it reaches you in peak condition.

                        Each package contains 100 grams of this delightful tea, promising many cups of serene, enjoyable moments.

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                            Shizuoka Sencha Haruna

                            Discover the delightful richness of Shizuoka Sencha Haruna, a green tea celebrated for its unmistakable sweetness and vibrant, full-bodied flavor. Grown in the nutrient-rich soils of the Makinohara plateau's Sakabe area, Haruna is harvested at the peak of its taste profile, ensuring each cup is a profound experience.

                            Named after the supplier's daughter, 'Haruna' embodies growth and strength, mirroring the robust and resilient character of this exceptional tea. This variety boasts a bold sweetness paired with a refreshing astringency and a cool, clean finish, offering a sophisticated tea-drinking experience.

                            While Haruna shares its origins with our 'Mio' green tea, being harvested just two days apart gives each a distinct flavor profile. Haruna is notably sweeter and more pronounced, whereas Mio is revered for its subtle softness. Both teas invite a delightful comparison to find your favorite.

                            Brewing Haruna is straightforward, but for the best experience, we recommend a teapot designed for fukamushi-cha. Proper brewing temperature and timing are crucial to capture the tea's essence. Packaged in nitrogen-filled bags to maintain freshness, each 100-gram package promises exceptional quality and flavor.

                            Explore the unique characteristics of Shizuoka Sencha Haruna and delight in its exquisite taste and aroma.

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                                Yutaka Midori Sencha Madoka

                                Experience the exquisite taste of Kagoshima Sencha Yutaka Midori "Madoka," a premium green tea crafted from the first harvest in the lush fields of Kagoshima prefecture, at Japan's southern tip. This distinct sencha variety offers a unique twist on our classic Yutaka Midori, featuring a smoother, less grassy flavor with a subtle astringency that enhances its rich profile. Rich in catechins, Madoka not only delights your palate but also offers a potent dose of antioxidants.

                                For the perfect cup, take care to monitor the water temperature and steeping time closely, ensuring every sip delivers the optimal balance of flavors. Available in convenient 100-gram packages, Madoka is an ideal choice for both green tea enthusiasts and newcomers looking to explore the subtleties of authentic Japanese sencha.

                                Discover the vibrant taste of Kagoshima with every steep. Order your Kagoshima Sencha Yutaka Midori "Madoka" today and elevate your tea experience!

                                4.8
                                Score: 4.8 (votes: 8)
                                Reviews: 3
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                                • Organic
                                • Shincha!

                                    Sae Midori Organic Sencha

                                    Gönnen Sie sich die exquisite Essenz von Kirishima Kagoshima mit unserem Organic Sencha Sae Midori Grüntee. Hergestellt aus der zarten ersten Pflückung junger Blätter, besticht dieser hochwertige mittelgedämpfte (chūmushi) Tee durch seine lebendige grüne Farbe und ein herrliches Aroma. Erleben Sie den reichen Umami-Geschmack, ergänzt durch eine perfekt ausgewogene Herbe, die jeden Schluck zu einem erfrischenden Genuss macht.

                                    Stolz als eine unserer feinsten Angebote der letzten Jahre ausgewählt, verspricht dieser biologische Sencha ein wirklich außergewöhnliches Teeerlebnis. Jedes Paket enthält 100 Gramm unseres sorgfältig ausgewählten losen Grüntees, versiegelt in stickstoffgespülter Verpackung, um die Frische zu bewahren und Ihr Genusserlebnis zu verbessern. Heben Sie Ihr Teeritual mit dieser prächtigen Mischung an, die Tradition und Qualität verbindet. Perfekt für anspruchsvolle Teeliebhaber, die natürliche, vollmundige Aromen schätzen.

                                    4.5
                                    Score: 4.5 (votes: 8)
                                    Reviews: 3
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                                        Sae Midori Organic Asamushi Sencha

                                        Entdecken Sie die unvergleichlichen Aromen von Kagoshima mit unserem geschätzten Organic Sae Midori Asamushi. Dieser außergewöhnliche grüne Tee, eine Seltenheit aus leicht gedämpftem Sae Midori-Klon, wird aus der ersten Ernte junger Blätter gewonnen und bietet eine einzigartige Delikatesse, die schwer zu finden ist. Als wir diesen Tee 2017 zum ersten Mal eingeführt haben, hat uns sein fesselnder Umami-Geschmack und sein reiches Aroma sofort überzeugt, und wir wussten, dass er ein fester Bestandteil unserer Kollektion werden musste.

                                        Diese leicht gedämpfte Version ist aromatischer und geschmackvoller als ihre tief gedämpften Gegenstücke, was sie zu einem Muss für Liebhaber von subtilen und raffinierten Grüntees macht. Jeder Schluck verspricht eine Geschmacksexplosion, die sowohl belebend als auch beruhigend ist.

                                        Wie bei all unseren hochwertigen losen Teeauswahlen wird dieser Tee in Stickstoff verpackter Verpackung geliefert, um sicherzustellen, dass er in bestem Zustand bei Ihnen ankommt. Jedes Paket enthält 100 Gramm dieses exquisiten Tees, perfekt für diejenigen, die das Feinere im Leben zu schätzen wissen.

                                        Bitte beachten Sie: Aufgrund seiner Beliebtheit und begrenzten Verfügbarkeit ist dieser Tee oft schon bis Dezember jedes Jahres ausverkauft. Sichern Sie sich Ihren Anteil an dieser seltenen Köstlichkeit, solange unser Vorrat reicht, und genießen Sie eine wirklich besondere Ergänzung zu Ihrer Teesammlung.

                                        4.6
                                        Score: 4.6 (votes: 14)
                                        Reviews: 7
                                        • ¥2,100 JPY
                                        • 21   – Reward points
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                                        • Neue!
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                                        • Shincha!

                                            Chiran Organic Sencha

                                            4.9
                                            Score: 4.9 (votes: 17)
                                            Reviews: 12
                                            • ¥2,000 JPY
                                            • 20   – Reward points
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                                            • Expected on May 21, 2024
                                            • Shincha!

                                                Deep Steamed Shincha Kaoru

                                                Introducing Fukamushi Shincha "Kaoru" – an exceptional first flush green tea from the lush Makinohara district of Shizuoka Prefecture. This 100% Yabukita tea captivates with its vibrant green color and thicker consistency, enhanced by a strikingly grassy aroma that surpasses ordinary deep-steamed green teas. Experience a taste that resonates long after each sip, marking a truly memorable tea experience.

                                                Easy to brew, though we recommend using a teapot designed for fukamushi-cha to capture its essence perfectly. For optimal flavor, avoid overly hot or prolonged brewing. Like all our teas, "Kaoru" is sealed in nitrogen-filled bags to guarantee freshness at every opening.

                                                Available in 100-gram packages, "Kaoru" is ready to transform your tea moments into something extraordinary.

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                                                • ¥2,000 JPY
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                                                Ausverkauft
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                                                • Rare!
                                                • High Catechins!

                                                    Kurasawa Organic Sencha

                                                    4.8
                                                    Score: 4.8 (votes: 32)
                                                    Reviews: 26
                                                    • ¥2,000 JPY
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                                                        Kirishima Organic Sencha

                                                        4.8
                                                        Score: 4.8 (votes: 18)
                                                        Reviews: 13
                                                        • ¥1,900 JPY
                                                        • 19   – Reward points
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                                                        • Expected on May 18, 2024
                                                        • Shincha!

                                                            Chiran Shincha

                                                            Indulge in the exquisite balance and robust flavor of this year's Chiran Sencha, freshly harvested from the historic samurai town of Chiran in Kagoshima, Japan. Crafted from the celebrated Yabukita tea plant, this shincha variant is noted for its superb aroma and delightful mouthfeel, making every sip a luxurious experience. Elevate your tea time with our aromatic and delicious Chiran Sencha—perfect for those who cherish the finer things in life.

                                                            Available in 100-gram packages, it's the ideal way to savor a fresh, flavorful cup anytime you desire.

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                                                                Organic Sakimidori Sencha

                                                                Discover the vibrant, invigorating taste of our Organic Sencha "Sakimidori" from the lush Kirishima region of Kagoshima. This premium, first flush green tea is carefully harvested from the first spring leaves of the 100% "Sakimidori" clone, renowned for its robust and grassy flavors. Each sip offers a medium-steamed, deeply aromatic experience with a delightful astringent kick, perfect for those who savor a strong green tea.

                                                                Our Organic Sencha "Sakimidori" is not only a sensory delight but also a healthy choice. Certified organic by JONA/JAS, it meets the highest standards of purity and environmental responsibility. If you're searching for an organic green tea that offers exceptional quality and value, look no further.

                                                                Packaged in nitrogen-filled bags to ensure freshness, our tea retains its vibrant flavor and aroma. Each package contains a generous 100 grams of loose-leaf tea, ideal for multiple servings of refreshing delight.

                                                                Elevate your tea experience with our Organic Sencha "Sakimidori" – the perfect blend of health and pleasure, delivered straight from the heart of Kagoshima. Shop now and immerse yourself in the authentic taste of Japanese green tea!

                                                                5.0
                                                                Score: 5.0 (votes: 3)
                                                                Reviews: 3
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                                                              Verkaufsschlager

                                                                • Popular!
                                                                • Shincha!
                                                                    • Neue!

                                                                    Sae Midori Sencha

                                                                    4.8
                                                                    Score: 4.8 (votes: 29)
                                                                    Reviews: 26
                                                                    • ¥2,600 JPY
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                                                                    Sorry, we only have 10 of that item available
                                                                    • Popular!
                                                                    • Shincha!
                                                                        • Neue!

                                                                        Chiran Organic Sencha

                                                                        4.9
                                                                        Score: 4.9 (votes: 17)
                                                                        Reviews: 12
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                                                                        Sorry, we only have 14 of that item available
                                                                        • Rare!
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                                                                            • Neue!

                                                                            Kurasawa Organic Sencha

                                                                            4.8
                                                                            Score: 4.8 (votes: 32)
                                                                            Reviews: 26
                                                                            • ¥2,000 JPY
                                                                            • 20   – Reward points
                                                                            Sorry, we only have 54 of that item available

                                                                          When is Shincha available?


                                                                          It's available from harvest in late April through usually June, as supplies permit. Quite often the tea we are selling in June is actually shincha though not labelled as such.


                                                                          Shincha green teas are released one by one. To be notified by email the moment any of the following shincha come into stock, navigate to the product and click on the "Notify Me When Back in Stock" button. 


                                                                           What about "shincha" gyokuro and matcha?


                                                                          Shade-grown gyokuro and matcha leaves are typically harvested in May, aligning with the timing for the first harvest of traditional sencha. However, these varieties of tea usually undergo several months of aging to enhance their flavors, which consequently delays their market release until the autumn season. If these teas are consumed prior to this aging process, they exhibit a markedly pronounced "green" taste.

                                                                          During the summer months, it is customary for producers to blend the current year's gyokuro with leaves from the previous harvest, particularly in instances where there is a shortage of older stock that must be extended until the fall. Although these teas remain suitable for consumption, they do not represent the peak quality of fresh harvests and thus are not categorized as true "shincha."

                                                                          At O-Cha.com, we opt not to market our products as "shincha matcha" or "shincha gyokuro," as these teas are valued not for their immediacy but for their matured, robust flavors.

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